(4) Who would be the audience for your media product?

When we were planning our production, we knew we wanted to do a mainstream gangster film therefore looked into massive, iconic gangster films like The Godfather and Goodfellas.  As these are well-known films, they a renowned around the world and attract a wide audience, so we settled on a large target audience of frequent cinema-goers and aimed to appeal to the masses.  However, after discussing our production with peers, we realised we were receiving more of a response from the men so we changed our target audience to male film lovers who are attracted by anything that has the potential to be the 'next big thing'.

After looking into conventions of male films, we decided there was three vital ingredients to attract them: cars, women and action.  As we were doing a gangster film set in the 1930s, we would not be able to include cars in our production (a Ford Focus would like extremely out of place) although if we had the budget, would have included this.  We included the women by showing the red shoes and legs of the main character (described more in depth in the previous post about representations).  As for the action, we included a crime (the murder of one of the characters) and an explosion at the end.