(5) How did you attract/address your audience?

Initially, I thought that the blog would be a good tool for allowing our potential audience to view our progression and follow the production of the film.  However, relating to films myself, I rarely go out of my way to find something to do with a film and would rather see the end production in a place that's easily accessible.  Therefore, social networking was the clear choice to use as communicating to the audience.

During production, we kept people intrigued by word of mouth and giving them a rough idea of what we were planning or what shot we were taking.  This created a lot of curiosity so we uploaded our rough cuts onto YouTube [http://www.youtube.com/watch?v=ucJ1D25CIhs] to allow members of viewers to comment on the video.  However, we did not get any comments or respone from the video this way.  Instead, we physically showed people our rough cut and noted the response they gave us.  Most people were impressed with the diversity of the shots with comments like "it was really creative, extremely impressed".

Once we had finished our opening, we posted the link on Facebook and Twitter and that's where we got our biggest response.  Many of our friends commented on the link and most were to do with the effects we used with lots of people asking "how did you do that?!" or "that looks really cool, what software did you use?".